Concieted

I know what it looks like, that’s not how you spell conceited but I wanted to emphasize a sense of self absorption and unawareness that I made a little spelling mistake for some fun.

Hot pinks resemble hyper femininity, there are many shades of pink associated with different feminine stereotypes. Baby pink is considered sweet while hot pink is loud, conceited, and attention seeking. Some people find it garish but I find it fabulous especially following the 2000s hyperfeminine pink couture and that’s the aesthetic I wanted to use for my designs.

I was also inspired by my own name, Venus, the planet is associated with beauty, femininity, and fertility across many cultures that studied the night sky because of it’s rotation around the sun that followed the same time as a woman’s gestation cycle.

The logo used is also inspired by the planet Venus as it is actually a diagram of Venus’ cycle around the Earth, which creates a five pointed flower in the center. This has also inspired the logo for my own personal use.

Using the color the themes of beauty and femininity I wanted create a makeup line called Concieted and use my own name as the brand to drive in the point even further.